Louisville Wheelmen Newsletter -- March-April 1995

From the President . . .

by Adrian Freund

Organizations that flourish continually evaluate their products and services. They assess customer needs and continually adjust to meet demands of the marketplace. Organizations that do not engage in this continuous quality management approach go the way of the Studebaker. I’ve always been fond of Studebakers, but I envision a brighter future for the Wheelmen and the cycling community of greater Louisville.

A review of our membership patterns for the past few years shows that our membership levels are static, and may be declining. Participation in our special events has not shown any significant growth. If you ride a lot, as I do, you know that women, those over 50 and those under 25 are under-represented in the members that actively participate in general activities of the club. Mountain bike sales continue to soar, but we have done little to adjust our products to address the interests of mountain bikers (or to pique their interest in road biking!). Don’t misunderstand me! We’re very good at what we do, and other clubs try to emulate us. However, all signs indicate that we need to adopt a strategy to grow and diversify. I believe that we can reach and represent thousands of people in the Louisville area cycling community if we provide activities for all who cycle and are interested in cycling. We also need to evaluate the benefits of closer ties with other groups and organizations who share our goals.

These are some of the “big picture” issues that the Executive Committee will be addressing in the next few months. Please let me know how you think we can improve and expand our services. I also need to know about your special talents, and how they might be useful to the club. For example, we’re examining better ways to manage our finances. Are there any accountants who would like to donate a little time? You don’t have to be an officer to make a contribution to the governance of the Wheelmen and the execution of its events. Empowerment is the term that corporations use to describe the involvement of employees in decision-making. If you want to be empowered, please contact any member of the Executive Committee, and we’ll put you to work!

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